By Otl Aicher
Otl Aicher (1922-1991) used to be a great character in smooth layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm tuition of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer time Olympics in Munich are significant achievements within the visible verbal exchange of our occasions. An crucial section of Aicher's paintings is that it truly is anchored in a "philosophy of creating" encouraged by way of such thinkers as Ockham, Kant or Wittgenstein, a philosophy fascinated about the necessities and goals, the objects. �Read more...
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Extra resources for Analogous and Digital
We no longer tolerate the world as a static solidiﬁcation of power. for this reason distinctions are solidiﬁcations of language, capital letters are wrong. we ought to distinguish verbs, or at least stop distinguishing nouns. ockham would agree with that without reservation. he dethroned the so-called universals, the nouns of thinking. 3 wittgenstein originally intended to ﬁnd and develop a deﬁnite form of logic, by which all sentences could be identiﬁed as true or false. he wanted to solve all problems of philosophy this way.
States are manufactured, made. we reach new states by manufacturing devices and organization-forms. by making we develop from being an autonomous subject to a being that plays, invents, develops, and thus acquires the tools that make the world of rigid being into a world of conditions. man is his life-form. awareness of this paradoxically increases with the dangers that arise from this insight. the world is increasingly endangered with autonomy of making and of thinking. the made world is not good in itself.
Our consumer attitude, whether for good or bad, is primarily determined by the language of advertising, and above all by the language of images. holiday destinations, products, standards of behaviour are conveyed pictorially, often in a consciously staged pictorial presentation. the language of products has been discovered, and the same attention is paid to their appearance as to their technical quality. even architecture is seen as a statement today. its appearance reveals information about structure, about inner function, about the commissioning institution, even about attitude and convictions.